Brainstorming means a sudden idea or plan. Brain storm is to think about a problem and try to get solutions to that problem within involvement of your own or a group of people. Brainstorming brings informational approach to problem solving with lateral thinking. It increases rational thinking of a person and encourages people to come up with ideas and thoughts that seem a bit crazy at first, but these ideas can bring a new creative solutions to the existing problem.
Brainstorming is usually used in the beginning stages of a project, where the possibilities for the project are not clearly understood or defined. It is a group activity where each participant should share their ideas as soon as they come into mind.
Brain storming techniques :
It can be used to generate ideas, develop innovative solutions, but instead of expressing their ideas out loud, people write down the ideas and share them anonymously.
In this rapid ideation, everyone will set a time constraint, writes down as many ideas as possible in a set amount of time before the actual ideas are discussed.
In this the group picks a well – known figure, it could be a boss or any other and discuss how that person would approach the problem or think about this idea.
Every idea isn’t a right one. The first shared idea within the group isn’t right then mind mapping comes in .
Mind Mapping is a way to approach brainstorms and can be helpful for those who think rationally.
Benefits of Brain storming :
1. It encourages participation by all parties.
2.Many ideas with different concepts can be generated in a short period of time .
3.It encourages people to think out of box, thinking is not limited to any constrains.
4.It brings the awareness of the individuals to the group of people and its participants.
5.It builds involvement, loyalty, commitment and enthusiasm.